It used to be that when the average American heard the word “Brand” or “Trademark” she would think of CocaCola® or Dove® soap. But now, many people have Brands of their own. You don’t think you have a Brand? Well, you actually might. When you get right down to it, a BLOG name functions just like…
Are you a pro in procrastination? It happens to everyone in some area of life. When I was in school and had a paper to write, my delaying tactic was to organize my desk. There is always something more interesting than assembling research into a coherent essay. Ad infinitum. Again and again. It would be…
DO YOU BELIEVE IN MAGIC? Nothing is more magical to me than the sound of a child reading a book. Well, except maybe the sound of a book being read to a child! The main reason I felt driven to write children’s books was to add to the magically enticing library of stories already appealing…
YOU are a power projection platform (PPP). The military uses this phrase, PPP, to refer to the ability to deploy power as the basis of operational strength. Likewise, you are the platform for your message. How much authority do you project? Are you effectively expressing your intent? Does your appearance support or detract/distract from your communication? Sixteen years of school uniforms, then…
Teachers always ask me to talk to their students about the writing process when I show up for a classroom visit. Students think good writers are just born that way; that Shakespeare penned all his works in one brilliant flash of creation. Every person has stories to tell. We probably all could write a book.…
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